Understanding today’s B2B Buyer’s Journey is Key to Winning in B2B Marketing - Mark Donnigan Startup CMO

By understanding and catering to the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the chances of winning a sale. In today's fast-paced business world, B2B business are under increasing pressure to reduce their sales cycles and increase their win percentages. B2B marketing has the distinct diffic

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Mastering today’s Buyer’s Journey is Key to Win in Marketing for B2B - Startup Marketing Consultant Mark Donnigan

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B online marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts with

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Startup Marketing Consultant Mark Donnigan

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also other realities concerning modern-day B2B advertising. We go over just how the buying trip is currently entirely fragmented and the way that community building can help marketing professionals retake control of the discov

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